“A lipstick more matte than MAC!” such a bold claim to be made, so publicly comparing and promoting your lipstick as better than a higher end brand is risky but how fair does this statement bare true? Avon Perfectly Matte Lipstick seems to think so….My standard lipstick purchase is very different to how I purchase makeup for the rest of my face. I have always been very much the girl that will see a shade on someone else and literally crave that very shade until I’ve handed my card over and made the purchase. So this purchase was fairly interesting to even me, based purely for research purposes of course.
I’m very much a lover of high end lipsticks, I’ve got horrible memories of lipsticks in my teens with that cheap oddly like paint sent. The metallic shimmer that appeared in every shade revealing every tiny crack in my lips exposing to the outside world. The maximum wear was of around an hour and in that time you must stay clear of anything near your lips, even a slight breeze would have you questioning whether there is still something there.
The last couple of years the “high street” have really upped their game with lip products and happily this is one of those products where even with such a blunt, slightly awkward claim I can really get behind.
Price wise Avon are amazing for the quality of the formula. I purchased when the shades were £5.50 each so a good £10 cheaper than their nemesis MAC’s counterpart.
The packaging is very chic. A smoothed, matte rectangular tube in black with the silver logo imbedded around the centre. I actually prefer this to the rather old tired looking MAC bullet.
I would have to say the Avon Perfectly Matte vary slightly in the two shades pictured above I found the formula of the nude to a little more powder like in finish. I know we are looking for matte but if you have extremely dry lips (well first off why are you wearing a matte lipstick go exfoliate and butter your pucker!) but this could result in a patchy fade throughout the day. (Did not experience this myself mind) But the wine shade was a perfect matte finish and both shades lasted well during the day. Pigmentation of the shades is full and on point the swatches above a just one wipe on my arm!
Owning rather a large collection of MAC lipsticks I have to say they are on par for the finish, where the Avon Lipstick excels is the formula during application. When applying a MAC matte lipstick you do need to keep up with lip maintenance, dry cracked lips end up sore as the formula is extremely drying from first application. I also find MAC need warming up slightly as the colours can be difficult to apply. The Avon Perfectly Matte Lipstick is amazingly creamy, easy to apply and no damage caused to your lips in the name of hot pink! I would be more inclined to compare with the Charlotte Tilbury Matte Revolution lipsticks which are much more on the higher end of the market beyond MAC.
If I were blind tested I would go with the Avon for sure, the formula feels so much more moisturising on the skin and not drying at all. Providing comfortable wear over the period of the day.
What I would love to see (apart from a couple more shades added to my collection) would be a matching lip liner collection. The bolder colours from the range would really suit a liner to give a strong bold edge and with the summer months coming these are the colours that would be the best sellers.
So I am sold, the statement may of forced the purchase out of me!! But the formula will definitely keep me returning for more. Adds Coral Fever and Splendidly Fuchsia to the next Avon order….